Broaden your career paths with a Marketing minor

You can give yourself a competitive edge in the job market with a Marketing minor from Carlow University. In this program, you will learn how to understand consumer behavior and how people think, and how to apply marketing theory to consumer practice. You will gain hands-on experience in writing and research with an emphasis on creativity. 

The Marketing minor is particularly beneficial to students who plan to plan to pursue positions in the areas of copywriting, advertising, market analysis, public relations, and social media management.

Marketing minor curriculum

The Marketing minor is open to any major. Since there are many facets to marketing, the minor is designed to give you the basics in marketing principles, business management and media relations. You will choose two electives from communications and business.

Required courses include:

  • Introduction to Business Management 
  • Marketing
  • Organizational Behavior
  • Public Relations
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