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Become an In-Demand Professional with a Major in Corporate Communication

Products and services. Market competition. Finance. There are many factors that go into running a successful business. But, what underlies all of those factors is the ability to communicate a vision, motivate others, and justify business decisions while behaving nimbly and ethically in an ever-changing economy. 

At Carlow, our Bachelor of Arts (BA) in Corporate Communication program combines these areas of study into one career-relevant, dynamic degree path. By pursuing a major in corporate communication, you'll elevate your communication skills while developing foundational business knowledge that will help you stand out in a competitive corporate job market.

Corporate Communication Major Highlights

Carlow's interdisciplinary Corporate Communication program-part of the College of Leadership & Social Change-is the only one of its kind in Western Pennsylvania to combine courses from both the communication department and business management department. By pursuing this area of study, you'll be part of a program that:

  • Emphasizes hands-on career skills as well as leadership qualities that employers want
  • Offers support and guidance from esteemed faculty who are leaders in their fields
  • Boasts a 99% job placement rate immediately after graduation (for job-seeking graduates of the College of Leadership & Social Change)

Curious to learn more about what it's like to major in corporate communication? Request information today.

 


 

What Can You Do with a Corporate Communication Degree?

The skills gained with a BA in Corporate Communication translate into a wide range of career paths and work environments, including private enterprises, nonprofit organizations, healthcare organizations, government agencies and more. If you are looking for a degree that offers a breadth of career potential, while still giving you specialized in-demand knowledge, Corporate Communication could be a right-fit for you.

Potential career fields

With a communication degree in this specific field, you could move into job roles within:

  • Marketing communication
  • Public relations
  • Event planning
  • Fundraising and philanthropy
  • Corporate training
  • Human resources

Ready to take the next step and further your education at Carlow University? Apply for free online.



What You'll Learn

In this program, you'll complete undergraduate general education requirements, which we refer to as the Carlow Compass. This curriculum allows you to design, navigate, and explore your own field of study while establishing a knowledge base for career-readiness and ethical leadership.

Core Corporate Communication Courses

Major-specific coursework within the Corporate Communication major emphasizes writing, speaking, marketing, leadership, and team-building skills. Examples of required core courses include:

  • Mass Media and Society
  • Writing for Media
  • Principles of Marketing
  • Consumer Behavior
  • Corporate Strategic Planning and Policy

Corporate Communication Concentration Electives

The Corporate Communication major also gives students the opportunity to pursue elective courses that interest them. Examples of electives include: 

BSM 413: Business Ethics and Social Responsibility

In this course, you'll analyze the role of business in society, covering topics like business within the community, the relationship of business with government, and the regulatory environment. You'll study both market and non-market decisions that have social, political, and ethical ramifications, as well as the effect of values and cultural norms on managerial decision-making.

CM 320: Conflict Management

This course offers a deep dive into the theories, research, principles, and practices of conflict management. You'll discuss the nature and functions of conflict, types and metaphors, conflict analysis and assessment frameworks, patterns of behavior, power influences, and outcomes such as violence and forgiveness. Third-party interventions, including mediation, are also introduced.

CM 370: Communication and Health Care

Designed for any consumer of health care and/or potential employees in the healthcare industry, this course investigates the critical role of communication in the diagnosis, treatment, and prevention of illness and the promotion of wellness. You'll learn about the influence of culturally diverse views of health, illness, and healing on communication patterns, as well as communication strategies for designing, implementing, and evaluating persuasive health campaigns. Coursework also covers the impact of gender, race, class, and age on health communication, the impact of media (news, entertainment, advertising) on health images and awareness, and health advocacy methods to empower individual citizens and communities. 

Note: This is just a small sample of the variety of classes you'll be taking. For more details about these classes and more, review the Course Catalog.

How to Apply

First-year students looking to major in corporate communication must first submit the following materials for application. You can do so when you apply for free online:

  • A completed application form
  • Official high school transcripts (ask your guidance counselor to forward this to Carlow's Admissions Office)
  • SAT or ACT test scores (if applicable)
  • Personal essay and/or recommendation from your secondary school principal, teacher, or guidance counselor. These are optional, but in some instances may be required.

Have questions or want more details? Learn more about applying as a first-year student, transfer student, or adult degree completer.

 


Want to learn more about Communication at Carlow? Let us know!