The marketing major at Carlow integrates a solid liberal arts curriculum with the study of business. This dual focus prepares students to analyze and effectively meet the marketing needs of the organization.
Majors receive a comprehensive knowledge base in marketing and business management. A variety of internships are available for those students with a GPA of 3.0 or higher.
Major Requirements: 54 credits
| Required Courses - Marketing Major |
| Course # |
Description |
Credits |
| BSM 103 |
Introduction to Business and Management |
3 |
| BSM 105 |
Principles of Accounting I |
3 |
| BSM 107 |
The Study of Management |
1 |
| BSM 202 |
Business Communication |
3 |
| BSM 203 |
Global Management and Organizational Behavior |
3 |
| BSM 207 |
Career Planning Theory and Application |
1 |
| BSM 301 |
Principles of Marketing |
3 |
| BSM 304 |
Principles of Finance |
3 |
| BSM 401 |
Legal Aspects of Business |
3 |
| BSM 404 |
Consumer Behavior |
3 |
| BSM 417 |
Business and Society |
3 |
| BSM 460 |
Internship/Research Experience |
3 |
| BSM 490 |
Senior Comprehensive Evaluation |
1 |
| EO 103 |
Principles of Economics |
3 |
IM 202 or
IM 203 |
Advanced Applications: Word Processing and Presentation Software or
Advanced Applications: Spreadsheet and Database Software |
3 |
MAT 106 or
MAT 115 |
Introduction to Statistics or
Basic Applied Statistics |
3 |
+ four additional marketing courses
Marketing Minor
A minor in marketing can be pursued by a student with a specific interest in this area. A student must complete six marketing courses (18 credits), chosen in consultation with the minor advisor. Two of the six classes must be BSM 301, Principles of Marketing, and BSM 404, Consumer Behavior. This minor is available in the Day Program only.
Minor Requirements: 18 credits |
