MBA-722 : Strategic Planning

Academic Level:
Graduate
Department:
Business Management
Subject:
Business Administration
Prerequisites:
None
Corequisites:
None
Credits:
3
Examines the setting and prioritizing of goals in relationship to the mission, culture, resources, and objectives of the organization in order to gain competitive advantage. Organizational strengths, weaknesses, structure, culture, and past performance will be proactively analyzed. Trends will be identified and alternatives developed for an organizational strategic plan. Tools are introduced to facilitate the process, such as simulations, optimizations, database management, goal setting, and decision-making software. Students will prepare and present a strategic plan for an organization or business in the local community. 3 credits