BSM-404 : Consumer Behavior

Academic Level:
Undergraduate
Department:
Business Management
Subject:
Business Management
Corequisites:
None
Credits:
3
A study of human behavior as it affects buying decisions. Topics include perception, learning, motivation, social and cultural factors, and comprehensive models of buyer behavior. Also included are selected applications involving opinion leadership, brand loyalty, reference groups, and marketing communications as well as applications to nonprofit marketing. 3 credits PREREQUISITES: BSM 103 AND BSM 301.