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Major Courses | Minor Courses
The interdisciplinary Corporate Communication major combines courses from the Departments of Communication and Business Management, leading to a Bachelor of Arts degree.
Students develop a thorough understanding of behavioral theories and concepts that explain and predict human interaction in the workplace. In addition, particular emphasis is focused on the development of writing, speaking, marketing, interpersonal, team, and leadership skills that are necessary for careers in various communication fields in corporate settings such as corporate communication, public relations, integrated marketing communication, human resources, and advertising. Students also receive excellent preparation for graduate study in communication, law, business administration, and more.
Corporate Communication Major
Course Requirements: 53 credits (29 cr. Required, 24 cr. Elective)
| Required Courses - Corporate Communication Major |
| Course # |
Description |
Credits |
| Communication Requirements (29 cr.): |
| CM 100 |
Communication Seminar |
1 |
| CM 104 |
Introduction to Mass Media and Society |
3 |
| CM 220 |
Interpersonal Communication |
3 |
CM 232 |
Communications in the Corporation |
3 |
| CM 290 |
Professional Presentations |
3 |
| CM 310 |
Persuasion |
3 |
| CM 357 |
Communciation Ethics |
3 |
| CM 405* |
Internship |
credit varies |
| CM 450 |
Senior Seminar |
1 |
| * Adult Degree Center students may substitute 3 cr. communication course for internship. |
| Electives - Also select a minimum of two courses from the following Communication courses: |
| CM/AR 207 |
Film/TV/Media Criticism |
3 |
| CM 225 |
Political Communication |
3 |
| CM 231 |
Group Interaction and Decision Making |
3 |
| CM/WS 236 |
Gender Differences in Communication |
3 |
| CM/WS 238 |
Contemporary Women and Document Design |
3 |
| CM 240 |
Advertising |
3 |
| CM 242 |
Public Relations |
3 |
| CM/EN 260 |
Newswriting |
3 |
| CM 300 |
Leadership and Communication |
3 |
| CM 320 |
Conflict Management |
3 |
| CM 325 |
Communication and Social Movements |
3 |
| CM/EN 330 |
Feature Writing |
3 |
| CM 340 |
Print Media |
3 |
| CM 360 |
Organizational Communication |
3 |
| CM 365 |
Diversity: Intercultural Communication |
3 |
| CM 370 |
Communication and Health Care |
3 |
| Course # |
Description |
Credits |
Business Management Requirements (24 cr.): |
| BSM 103 |
Introduction to Business and Management |
3 |
| BSM 202 |
Business Communication |
3 |
| BSM 203 |
Global Management and Organizational Behavior |
3 |
| BSM 301 |
Principles of Marketing |
3 |
| BSM 401 |
Legal Aspects of Business |
3 |
| BSM 404 |
Consumer Behavior |
3 |
| Electives - Also select a minimum of two courses from the following Business Management courses: |
| BSM 226 |
Human Resource Management |
3 |
| BSM 231 |
Training and Development |
3 |
| BSM 233 |
Recruitment and Selection |
3 |
| BSM 317 |
No Information |
|
| BSM 408 |
Labor Relations |
3 |
| BSM 409 |
Promotional Strategies in Marketing |
3 |
| BSM 410 |
Corporate Strategic Planning and Policy |
3 |
| BSM 414 |
Marketing Research |
3 |
| BSM 416 |
Creative and Innovative Management |
3 |
| BSM 417 |
Business and Society |
3 |
All 53 cr. in major courses must be completed with a minimum grade of C.
Communication Minor
Students from a wide variety of disciplines throughout the university choose to minor in Communication. This highly flexible minor is easily tailored to suit the particular needs and interests of students and often complements their primary area of study.
Requirements: 15 credits beyond CC 101 selected with a Communication advisor. All 15 credits must be completed with minimum grade of C in each; nine credits must be completed in residence at Carlow.
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