BSM 103 Introduction to Business and Management
An introductory course dealing with today’s global business environment and management principles. Overview topics include types of business organizations, their structures, dynamics, administration, and work distribution functions such as directing, controlling and staffing, and the roles of women in management. The course culminates in the development of a complete business plan as a major project. 3 credits
BSM 105 Principles of Accounting I
An introduction to the basic concepts of accounting, emphasizing the accounting cycle, principles, and concepts governing the recording and reporting of accounting data, adjusting entries, closing entries, subsidiary ledgers, and financial statements. Accounting for assets is covered in detail. This course emphasizes the use of the computer as it relates to the preparation of accounting information. Also listed as ACC 105. 3 credits
BSM 106 Principles of Accounting II
A continuation of the concepts introduced in Principles of Accounting I with emphasis on liabilities, equity, and the partnership and corporate forms of business organization and analysis of financial statements. Computer usage is integrated into the course material. Prerequisite: BSM 105. Also listed as ACC 106. 3 credits
BSM 107 The Study of Management
A bridge course for students who are already majors or are considering business as their field of interest. The purpose of this course is to enable student success in the management program. The academic strategies and approaches of business success will be presented. The steps to personal development, use of extracurricular activities to improve the quality of business education, the opportunities and rewards of a business career, and using the education system will be covered. 1 credit
BSM 202 Business Communication
A theoretical and practical application of communication principles related to business. Emphasis is given to written expression in accomplishing human relations’ objectives necessary for success in working with and influencing other persons. The principles studied in this course are derived from cases involving the writing of business letters, reports, and memoranda. The job-finding process, including letters of application, resumes, and interviews, receives special emphasis. Electronic and telephone communications are covered. Includes computer lab time. Prerequisite: CC 100 and CC 101. 3 credits
BSM 203 Global Management and Organizational Behavior
A continued study of domestic and global management principles and the managerial application of the behavioral sciences as related to modern organizations. Students will explore the dynamics of interpersonal relations for individual and group productivity, motivation, organizational design, leadership effectiveness, and the management of diverse groups. Students will also critically examine research processes related to behavioral science in organizations. Prerequisite: BSM 103. 3 credits
BSM 207 Career Planning Theory and Application
A process of becoming aware of interests, values, strengths, and weaknesses; obtaining information about job opportunities, identifying career goals, and establishing action plans to achieve career goals. Prospective employees need to manage their careers to maximize their career motivation. Career motivation and its three aspects: career resilience, career insight, and career identification will be covered. 1 credit
BSM 226 Human Resource Management
An introduction to the basics of human resource management. The student will analyze the functions of human resource planning, employment planning, equal employment opportunity, workplace diversity, recruitment, selection, appraisal, development, compensation, employee relations, and labor relations within the context of organizational objectives and legal environment. Prerequisite: BSM 103. 3 credits
BSM 228 Compensation Management
A study of the challenges that organizations must meet in designing and administering a compensation plan that justly and fairly rewards all employees while serving the best interests of the company. The student will analyze the reward systems in terms of both monetary and non-monetary considerations within both union and non-union settings. Special topics include the glass ceiling concept and comparable worth. Prerequisite: BSM 226. 3 credits
BSM 229 Fair Employment Practices
A study of federal, state, and local laws involving fair employment, equal pay, and comparable job worth. Emphasis on the legal aspects of equal employment opportunity, court decisions, and administrative agencies’ rules and guidelines. Concepts are examined through the case method. Prerequisite: BSM 226. 3 credits
BSM 230 Global Human Resource Management
A study of human resource management from an international perspective. The course compares and contrasts the human resource development functions of several countries and explores the role of international unionization. Students analyze the HR system of a country of their choosing. Special emphasis is placed on the role of culture in HR. Prerequisites: BSM 103, BSM 203, and BSM 226. 3 credits
BSM 231 Training and Development
A study of training and development strategies in a variety of professional contexts. The student will examine the role of learning and employee development as a function of human resource management; assessment of training needs; concepts in learning theory; issues in retention and transfer of learning; methods of training; evaluation of training. Special topics include managerial training, technical training, literacy training, diversity training, and sales training. Prerequisite: BSM 226. 3 credits
BSM 233 Recruitment and Selection
An examination of the importance of recruitment and selection as integral functions of the human resource system. Program development and related fair employment practices will be addressed. Other topics include: predictors and measurement of job performance, job analysis, and evaluation of selection criteria. Special emphasis will be placed on the development of interviewing skills. Prerequisite: BSM 226. 3 credits
BSM 301 Principles of Marketing
An introductory study of the principles and functions of marketing. Topics include product development, market research, channels of distribution, pricing and promotion. Students will analyze cases dealing with current marketing successes and failures. Prerequisite: BSM 103. 3 credits
BSM 304 Principles of Finance
An introductory study of financial management of business organizations. Topics include a fim’s environment, financial statements, financial analysis and planning, short-term financial decisions, long-term financial concepts, capital structure and dividend policy, sources of long-term financing, expansion and failure of business entities, and the stock market. 3 credits
BSM 315 Retail Management
A study of modern retail practices. Topics covered will include non-store retailing, target market selection, and competitive analysis. Prerequisite: BSM 301. 3 credits
BSM 401 Legal Aspects of Business
An introduction to the legal principles, obligations, and rights related to the conduct of business and industry. Topics include contracts, agency, sales, negotiable instruments, and learning to respond to obstacles and opportunities in the work environment and adapt to unexpected events such as changes in work processes or customer demands. Continuous financial institutions. This course also includes a study of the conduct of business as it relates to equal employment, consumer protection, and occupational safety. 3 credits
BSM 404 Consumer Behavior
A study of human behavior as it affects buying decisions. Topics include perception, learning, motivation, social and cultural factors, and comprehensive models of buyer behavior. Also included are selected applications involving opinion leadership, brand loyalty, reference groups, and marketing communications as well as applications to nonprofit marketing. Prerequisite: BSM 301. 3 credits
BSM 408 Labor Relations
A study of the development and growth of the labor movement including social movements and implications and evolution of the legal framework for collective bargaining in the private and public sectors. Topics include preparation for bargaining and costing of labor contracts, bargaining power, negotiations, impasses, the role of women in labor movements, and the future of labor-management relations. Prerequisite: BSM 226. 3 credits
BSM 409 Promotional Strategies in Marketing
A focus on the development of brand awareness, image, distinctiveness, and reinforcement satisfaction. Promotional campaigns for actual products are created by determining budgets, target awareness, choosing media, and measuring results. Prerequisite: BSM 301. 3 credits
BSM 410 Corporate Strategic Planning and Policy
A study of effective organizational planning which includes an understanding and application of strategic planning processes and how they translate to tactical and operational endeavors. Students will examine several strategic planning models and apply concepts learned in an organizational case study. Also discussed is the importance of environmental monitoring, teamwork, corporate culture, and dissemination of information. The course will culminate in the team writing of an actual strategic plan. Prerequisite: BSM 103. 3 credits
BSM 411 Collective Bargaining
A history of labor relations and the collective bargaining process in the United States. The course focuses on contract language and the negotiation and writing of a contract. Prerequisites: BSM 226 and BSM 408. 3 credits
BSM 412 International Labor - Management
An examination of global processes of labor-management relations and collective bargaining practices. Particular emphasis will be on the European Union. Students will also analyze case studies involving international corporations. Prerequisites: BSM 103, BSM 203, and BSM 226. 3 credits
BSM 414 Marketing Research
A course that develops skills to design research projects is the primary focus of this course. This course addresses developing questionnaires, conducting interviews, and designing marketing campaigns. Prerequisite: BSM 301. 3 credits
BSM 416 Creative and Innovative Management
An introduction to differentiating creativity and innovation from both an individual and organizational perspective by integrating this knowledge into the real work-time situation. Students will demonstrate and critique techniques used to generate new ideas and overcome both individual and group creativity problem solving. Students will analyze methodologies for creation strategy usage and options which foster a positive climate. 3 credits
BSM 417 Business and Society
An analysis of the role of business in society. Topics include the role of business within the community, the relationship of business with government and the regulatory environment. The issues studied will involve both market and non-market decisions which have social, political, and ethical ramifications. Also, the effect of values and cultural norms on managerial decision-making and how this relates to managers facing a global environment and diverse workforce will be analyzed. Prerequisites: BSM 103 and BSM 203. 3 credits
BSM 419 Project Management
This course is an introduction to project management theory and practice. . Detailed description not yet available. Prerequisites: not yet decided. 3 credits
BSM 460 Internship/Research Experience
The internship is an opportunity for students to apply concepts learned in business courses. Placement is made through the student’s advisor after the student has met departmental and university requirements for participation. The internship allows the student to experience working in a field of interest for future employment. The research experience affords the student an opportunity to work with a business faculty member to perform in-depth research in business areas of interest. Terms of the research agreement are negotiated with the participating faculty member. Junior or senior status is required. 3 credits
BSM 461 Special Topics
An upper level management course designed to provide management majors the opportunity to study topics related to their required studies. In-depth approaches include independent research, review of scholarly publications, and discussion of current global events. Future topics under consideration include European Union, global technology, international ethics, and nonprofit management. 3 credits
BSM 462 International Business
An examination of the strategies and structures of international businesses with an in-depth appreciation for social, political, economic, and legal constraints and issues present in a global environment. Students will explore the challenges facing multinationals and be able to apply the September model in analyzing the competitive marketplace. Issues of universal ethics and human rights are integrated as a platform for planning and decision making. High level, critical thinking skills are developed through casework and assignments. 3 credits
BSM 490 Senior Comprehensive Evaluation
A final course for all students in the School of Management. Students will demonstrate competency in discussing and utilizing the concepts and principles learned throughout their college experience. 1 credit |
