The Youth Media Advocacy Project (YMAP) empowers teens to express their own voices, particularly on education reform and the school environment, through the media.
The Youth Media Advocacy Project (YMAP) empowers teens to express their own voices, particularly on education reform and improving the school environment, through the identification and analysis of problems and the creation and distribution of media to advocate for change. YMAP links youth organizing, pedagogy, and media advocacy to support youth to create positive change in their schools and communities.
Media advocacy is a powerful tool for focusing public and institutional attention on problems and potential solutions. Students network with community leaders and professionals, research problems, create powerful media content and distribute through social media and mainstream news sources. Most importantly, they create changes in their schools and communities.
YMAP began at Carlow University in January 2010 supported by a grant from The Heinz Endowments Education Program. YMAP has evolved to become a collaborative effort of three organizations: Carlow University, Saturday Light Brigade Radio, Inc., and The Consortium for Public Education.
Recent YMAP project: Inequalities in Education in Pittsburgh Schools
The American Friends' Service Committee of Pittsburgh's Racial Justice through Human Rights (RJTHR) group is made up of youth from city, suburban, charter and private schools. In fall 2012 the YMAP students created this powerful video to highlight and remark on the differences in the ways education was being delivered to them, and wanted to make a video to make people aware of this issue. Given current education budget cuts that the students feel exacerbate inequities in education, the students want to reach opinion leaders and decision-makers with the students' side of the story.
"Education justice in Pennsylvania," 2012, created by students in the Racial Justice Through Humans Rights Group who participated in the Youth Media Advocacy Project (YMAP)