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Linda Schifino PhD

    Chair and Associate Professor, Communication

CONTACT INFORMATION

Phone: 412.578.6053
Email: lschifino@carlow.edu

  1. Curiculum Vitae
  2. Publications
  3. Research Interests
Education

Duquesne University, Pittsburgh, PA
   Ph.D. Rhetoric, degree granted 2006
   Dissertation Title:  “Engaging Vernacular Voices: An Examination of the Internet as a Public Sphere of Discourse for Everyday Citizens”
   Program emphases: Public Communication
M.A., Rhetoric & the Philosophy of Communication, degree granted 2001
B.A., Communication and English, Summa Cum Laude degree granted 1999


Academic Appointments
 
Chair, Department of Communication, Carlow University, 2012 – present 
Associate Professor Communication,  Carlow University,  2011- present 
Assistant Professor, Communication, Carlow University, 2005—2011  
 

Courses taught:  

Presentation and Argumentation – This core curriculum course is designed to teach the knowledge and skills needed to present effective oral presentations and to construct clear arguments using credible evidence.

Communication Seminar – This one credit course required for all Communication majors introduces Sophomore majors to the discipline and helps them to connect their academic and career goals.  

Organizational Communication – This course offers an introduction to theories and approaches to understanding organizational communication by examining how organizational members create meaning and manage information.  
 
Leadership and Communication – In this course, students examine leadership from a communication perspective, exploring  leader-follower relationships, competing theories and perspectives of leadership, vision sharing, and strategies by which leaders motivate, influence, persuade, and create change.

Political Communication – This course explores the theories and practices of political communication, the range of contexts within which it occurs, and its impact on the democratic process.   

Intercultural Communication – This course examines communication within intercultural contexts by investigating the nature of intercultural communication, how it functions, and its significance in our global society. 
 
Persuasion – In this upper level course, students examination a variety of persuasive theories that are used by individuals, advertisers, media, governments and other institutions to influence thinking and behavior.    

Communication & Social Movements – This upper level course offers a critical rhetorical exploration of historical and contemporary social movements that combines political, sociological, and communication approaches to explain social movement activity.
 
Roots of the Civil Rights Movement – This Special Topics course focuses on the rhetoric, media, and other communication elements of the Civil Rights Movement.  The course includes a nine day bus tour where students engage with the monuments, museums, rhetorical events, and people who pass on the legacy of this important American movement.
 
Senior Seminar – This one credit senior level course serves as the Capstone Experience for Communication majors.   Senior Seminar is designed to allow students to demonstrate the knowledge and skills developed in the major and to encourage reflection on learning both in the Communication major and in the Liberal Arts.  
 

Core Curriculum Coordinator, Carlow University, 2007 to 2010 
Coordinate implementation of core curriculum by working with Undergraduate Curriculum Committee, Dean of College of Arts and Sciences, and Director of Assessment.  Work with faculty on core curriculum course design and development. Create initiatives to promote inclusion and visibility of the core themes in coursework and campus activities


Adjunct Instructor, Department of Communication, Carlow University, 2001—2005  
 
Courses taught:  

Public Relations – An examination of the principles and practice of effective public relations in which students learn to shape strategic messages to meet the goals of organizations in reaching diverse publics
 
Communication in the Corporation – a version of the Organizational Communication course that focuses on communication in the for profit organizational context.

Professional Presentations—an exploration of the knowledge and skills for effective communication in a contemporary organization at three distinct levels: interviews, group meetings, and public presentations
 
Presentations & Argumentation – (see above)


Instructor, Department of Communication & Rhetorical Studies, Duquesne University, Pittsburgh, PA. 1999-2002 
 
Courses taught:  

Public Speaking – An introductory level speaking course taught across the curriculum
 
Advertising & Public Relations Campaigns – (co-taught) taught the Public Relations section of this course that introduces Communication majors to strategic campaigns
 
Mass Media & Society – an introductory course in understanding the media’s role in society.  Taught non-traditional students at Duquesne’s Saturday College.  
 
Intercultural Communication (study abroad course) – This course introduced students across disciplines to communication in intercultural contexts. This was a one semester appointment to teach at Duquesne University’s campus in Rome, Italy.  


 
Publications 

  “Creating a Culture of Learning: A Public Relations Approach to Assessment” Pennsylvania Communication Annual Vol 65, 2009. P 9-19.

• A United Endeavor: Promising Practices in General Education at Catholic Colleges and Universities. Project on General Education & Mission, 2009. Contributing author, chapter on Assessment.
 
• “Web Savvy Soldiers Transform War Diaries” essay published in Communication Currents, Vol 2 Issue 3, June 2007, a publication of the National Communication Association. Available online at http://www.communicationcurrents.com
 

 

Conference Papers and Presentations 

• “Responding to A Crucible Moment: the Communication Discipline’s Role in Civic Learning and Democratic Engagement”  Paper presented to the Pennsylvania Communication Association, Ursinus College, October, 2012

• “Obama Comes Out: Barack Obama, the Black Church, and Gay Marriage” Paper presented to the Pennsylvania Communication Association, Ursinus College, October, 2012

• “Obama’s Finest Hours: the Ceremonial Rhetoric of Barack Obama” Paper Presented to the Pennsylvania Communication Association, Westminster College, October, 2011

• “For a Just and Merciful World: Bringing Mercy to Light in the Teaching of Social Movements” Paper presented at the Carlow Roundtable Conference, Carlow Ireland, June 2011.

• “Communication, Power, and Social Change:  On the Road Teaching Communication and Social Movements” Short course presented with Dr. Todd Allen at the Eastern Communication Association Conference, Arlington, VA, April, 2011

• “A More Perfect Union: Answering Obama’s Call on Race” Presented at the Pennsylvania Communication Association Conference, Saint Vincent College, Latrobe, PA, October, 2009

• “Cracking the Code of Assessing the Core: Assessment Strategies and Outcomes in General Education” Poster presented at the national conference of the Assessment Institute of Purdue University, Indianapolis, October, 2009.
• “Implementing Assessment Across the University: One Model for Communication Departments”, contributor in a panel presentation on assessment presented at National Communication  Association annual conference, Chicago, November, 2007.
 
• “Building a Culture of Assessment.”  Participant in a panel titled “Assessment of Student Learning Outcomes: One Model for Communication Departments.” Presented at Pennsylvania Communication Association Conference, Penn State Beaver, October, 2006

• “Virtual Activism:  An Examination of the Interface Between Virtual and Real World Engagement of Citizen Activists.” Paper presented at Pennsylvania Communication Association Conference, Penn State Beaver, October, 2006.

• “Animating Vernacular Voices: An Examination of the Internet as a Public Sphere of Discourse for Everyday Citizens” Paper presented at National Communication Association Conference, Boston, 2005

• “Helping Students Learn How to be Informed Critical Thinkers Through the Internet.”  Participant in round table discussion presented at Eastern Communication Association Conference, Pittsburgh, 2005.

• “Tapping in by Logging On: An Examination of Blogging as a Public Sphere of Discourse”  Paper presented at Eastern Communication Association Conference,
Pittsburgh, 2005

• “Voice Versus Say:  Communication Implications for Democracy as a Model for Organizations” Paper presented at Pennsylvania Communication Association Conference, Pittsburgh, 2004.
 
• “The Ties That Bind: Cultural Constraints in News Reporting”  Paper presented at Eastern Communication Association Conference, Boston, Mass, 2004

• “Aristotelian Audience and 21st Century Publics: An Alternative Approach to Modern-day Public Relations”  Paper presented at Eastern Communication Association Conference, Washington DC, 2003
 

Professional Interests

Political communication, citizen discourse and advocacy, communication and social movements, and rhetorical criticism.


Teaching and Research Interests
 
Public Discourse & Public Spheres
Political Communication, Citizen Discourse & Democracy  
Social Movements and Social Movement Rhetoric
Public Discourse and Race
General Education and the Liberal Arts